futuristguy is a Max Headroominator …


Welcome to “Max Headroom Notes”!

Hello, and welcome to “Max Headroom Notes”!

This is my second in a series of blogs dedicated to various media that I have studied as a culturologist and futurist. (My first was Lord of the Rings Collector Notes and my third was Harry Potter Notes.)

I’ve collected Max Headroom Memorabilia for over 10 years now, and am turning it into a virtual museum of promos and products from Max’s Talking Head Show on Cinemax, the Lorimar TV Series, Max as SpokesHead for Coca-Cola , etc.  There’ll be just about everything here from the eau d’Max air fresheners for your MaxMobile, to press kit photos from his many mega-star appearances, to oddities and rarities.  The site will be under constant construction, as I continue to add the occasional item to the collection. Meanwhile, I’ve already uploaded most images, and will add  product information as time allows. But, there is enough here to view in time for your Halloween Headroom or Retro-80s Event – so keep checking in for new news and Maximal views!

Why all this attention on Max Headroom? He is my muse and illustration for talking about (1) fads that don’t significantly impact anyone or anything – at least, not for very long, (2) short-term cultural trends that shape how things are moving for at least a decade or so, and (3) long-term “drivers” of social change shape the course of the future for 50 years or more.

For instance, Max is credited as the first digital star created for television, way back in the mid-1980s. And although he wasn’t exactly computer generated, the production of his character was certainly innovative and a barometer indicating changes in the virtual world. That’s an example of a short-term trend. On long-term trends, we find that Edison Carter, the Channel 23 news reporter who is Max’s real-world counterpart, is now seen as the forerunner of 24/7 news coverage – and that approach has forever changed the ways that news is reported/created. Edison Carter was an early example of “postmodern sensibilities” where objective boundary lines between the observed and the observer became blurred. Specifically, his presence as a reporter who was looking for “news” actually created the news just as much as he reported on the news.

And there you g-g-g-g-go!

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